Find Your Perfect Shade
From natural-looking tones to something completely new, explore the little details that can help you choose a hair colour you'll love.
EXPLORE THE GUIDEUnderstanding Hair Colour
A little colour knowledge can make choosing your new hair feel much easier. Start with the depth, then look at the tone and finish.
Start With the Shade
Shade depth describes how light or dark a hair colour looks.
Black
Deep, rich and dark.
Brunette
From deep brown to lighter chocolate shades.
Blonde
From darker blonde to light, pale shades.
Red & Copper
From auburn to brighter copper tones.
Grey & Silver
From soft grey blends to silver and white.
Look at the Tone
Two colours can be equally light or dark but look different because of their undertones.
Warm
Golden, honey, caramel and copper tones create a warmer-looking colour.
Cool
Ash, beige-ash and silvery tones create a cooler-looking colour.
Neutral
Balanced tones sit between warm and cool, without a strongly golden or ashy finish.
Notice the Little Details
The overall shade is only part of the finished look.
Highlights & Blends
A mix of lighter and darker strands can give a colour more dimension.
Rooted Shades
Some styles feature a darker root that blends into a lighter colour through the lengths.
Lighting
Colours can appear different in daylight, indoor lighting and on different screens.
A Little Colour Tip
If you're matching a topper or extensions to your natural hair, compare the colour with your mid-lengths and ends as well as your roots. For wigs, think about the overall shade you'd like to wear.
Images are illustrative examples of hair colour families and tones, not exact product shade matches. Please refer to individual product photographs and shade descriptions when choosing your colour.
How to Choose Your Shade
Use these simple steps to narrow down your colour options and feel more confident in your choice.
Start With Your Goal
Are you matching your natural hair or trying something new? For toppers and extensions, think about how the new hair will blend with your existing colour.
Compare in Natural Light
Look at your hair near a window or outdoors in indirect daylight. Indoor lighting can make colours appear warmer, cooler, lighter or darker than they really are.
Check the Full Colour
Look beyond the main shade. Notice any highlights, lowlights, darker roots or blended tones shown in the product photographs and description.
Compare Your Shortlist
If you're deciding between two shades, compare their depth and tone side by side. Check the individual product photographs rather than relying on the shade name alone.
Need a Little Colour Advice?
If you're torn between shades, get in touch before ordering. Tell us which products and colours you're considering so we can help with your questions.
Please note: Screen settings and lighting can affect how colours appear. The hair photographs in this guide are illustrative; refer to each product's own images and shade details before ordering.